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CR Care

CR CARE

TCHIBO Cafissimo

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One of the surprising moment in receiving a gift is to unwrap the present. So we realised in designing an outstanding packaging, not only the whole process needs to be fluent, but also unforgettable. When we are designing packaging for this CR Care’s product, layer by layer, every movement showed the premium experience of the product. Client concerns the environmental issue as well. So for this design, their customers can remove the white fixing material in the packing, turn this packaging into a small practical drawer. 

 

Mustard Gift & Premium always insists on high-level cooperation between design and production. It might spend more time and effort in the process, but every time when we see the high-quality need products, we believe our persistence is not wasted. If our clients have any creative concept in packaging design and production, we must work as a great team and make things DONE in a perfect way.

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TCHIBO Cafissimo

A gift box set contained two sets of coffee cup set, large and small, designed with minimal round pattern, matching the stylish Cafissimo coffee machine. 

 

This time the cup style is quite unique comparing with most of the gift cup items in the market. We hope it would give customer a visual surprise. The wavy-shaped cup and saucer design also allows customers to taste Cafissimo coffee with some biscuits or snacks, having a more delicious life ahead!

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Other than gifts, Mustard Gift & Premium also helps client in re-packing so as to keep the product fresh. Mustard specially created a younger image for this bird’s nest product, and kept the gold stamping treatment to make it premium. In the color choice, we deliberately used Pastel color as the main theme to give people an energetic feel. This design also breaks the traditional design and packaging production from the past.

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Due to the Christmas and New Year, client launched a special red coffee machine as their limited edition. Mustard Gift & Premium helps client in developing a stainless steel milk frother. There are two options - black and the particular special red. The milk frother assisted client attracted more shoppers in the seasonal festival.

 

At the same time, in the enjoyment of a cup of hot coffee with a thick layer of milk foam on top, like a layer of soft snow, it can create more festive mood for customers. It is also a good tool in festive parties too. We used high quality black flannel wrapping the plastic tray, it looked more generous and premium with this special treatment.

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TCHIBO Cafissimo

Mustard Gift & Premium is good at repackaging and producing unique gift sets for clients. This time we designed a two-layer gift box for Tchibo Cafissimo, with double surprises! There are two double-layer coffee glasses and a stainless steel milk mug on top with a printed handwritten greeting card written “Open the top, there are more surprises!" When the customers took away the upper tray, there are a number of coffee capsules in different flavours. We encourage customers to try Cafissimo every day in the festival, enjoying a happy and warm Christmas and New Year.

 

In addition, we deliberately applied the golden packaging and  did not add any elements of Christmas, so that client can use this in New Year or other festivals, need not to limit the period and location of gift distribution. 

Packaging Design

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